When writing, whether for academic papers, cover letters, or portfolios, authors need to consider their audience and adjust their writing style. In academic papers, the tone should show the writer has authority and the topic being discussed is important. When it comes to cover letters and portfolios, the tone for these should be professional, emphasizing the writer’s skills and experience.
In “Writing for Academic Audiences” by WRI@SLU, they focus on John Swales’ CARS model (Creating A Research Space) and how it helps organize writing. The first step is explaining why the topic is important, like showing why you’re a good fit for a job in a cover letter. The second step is identifying gaps or new ideas, similar to pointing out how you can bring something new to a company. The final step is presenting your research or findings, like showing your work in a portfolio.
Ken Hyland talks about “stance” (how confident you are) and “engagement” (connecting with the reader). In a cover letter, this means showing you understand the job and engaging the reader with enthusiasm. In a portfolio, it’s about presenting your work clearly to grab attention.
Overall, all types of writing need a clear tone, structure, and connection with the audience. I completely agree with this approach and how it helps writers communicate their ideas effectively.
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